Two Winston-Salem companies win ethics award from BBB Education Foundation of Central & Northwest NC

Media contact: Lechelle Yates – Director of Communications lyates@bbbtrust.org

May 18, 2021 – Greensboro, NC – Better Business Bureau (BBB) congratulates two Winston-Salem
businesses for winning a 2021 Torch Awards for Ethics:
– IFB Solutions – Winston-Salem
– Frank Myers Auto Maxx – Winston-Salem

The Torch Awards for Ethics is the most prestigious honor BBB can present to a business. Being a
recipient indicates the business not only believes in the high standards of honesty, integrity and
transparency promoted by BBB, but also consistently acts on these standards and continuously
integrates them into its daily practices.

“The Torch Awards for Ethics is not a popularity contest. An independent panel of judges reviews
each nominee and evaluates the company’s demonstrated commitment to business practices that
build trust with employees, customers, and vendors in the marketplace. The winners exemplify
TRUST in the community,” said Brad Huffstetler, Executive Director of the BBB Education
Foundation of Central & Northwest NC.

A three-judge panel evaluated the businesses on four criteria to determine which ones best exemplify TRUST in the community. The criteria are:
1. Character: As CEO, President, Owner, or Executive Director your leadership character sets the tone for your entire organization. As a leader, explain how you behave intentionally and
communicate with your leadership team, employees, customers, and stakeholders in a way
that is consistent with your beliefs.
2. Culture: Illustrate how your organization works toward a culture of trust through clarity of
purpose, empowering employees, and opportunities for growth.
3. Customers: Give examples of internal practices your organization uses to build better
customer relationships.
4. Community: Display organizational programs, contribution, and activities that return value
to and support your community.
In choosing IFB Solutions as a 2021 Torch Award winner, one judge wrote, “It was refreshing to
read about the “Contagious Character” IFB Solutions has been able to maintain over the last 85
years. Their meetings begin with the needs and recognition of their staff before any discussion of spreadsheets. They remind themselves of their mission before they speak about money, and they focus on their advocacy efforts before any other item on their agenda. These employees and
community-focused efforts solidified my vote for IFB Solutions.”

Judges picked Frank Myers Auto Maxx as a winner for their commitment to ethics. One judge
wrote, “Frank Myers ethical-conduct class for employees and its step-by-step guidelines for ethical
customer service offers car buyers a hassle-free experience.”

The finalists up this year are:
-Trinity Solutions, Inc. – High Point
-Go-Forth Pest Control – Greensboro
-Global Contact Services – Salisbury
-Brod Disability Law – Greensboro
-Pat’s Body Shop – Winston Salem
-Xterior, LLC – High Point
-Xtern Software – Greensboro
-The Vineyard Camp and Retreat Center, Inc.- Westfield

The two winning businesses can now compete in the International Torch Awards for Ethics.

ABOUT BBB: For more than 100 years, Better Business Bureau has been helping people find businesses, brands, and charities they can trust. In 2019, people turned to BBB more than 132
million times for BBB Business Reviews on more than 4.5 million businesses and Charity Reports on
11,000 charities, all available for free at bbb.org. BBB of Central & Northwest NC serves 19
counties. This office is one of 108 local, independent BBBs across North America